Director, Marketing & Communications Analytics
05555 - Casa del Mundo Office (Denver HQ), United States
USD 115K-183K Executive-level Full Time
Tasks
- Advance experimentation and analytical maturity
- Analyze performance drivers with Python
- Apply privacy security compliance and responsible AI standards
- Assess paid media effectiveness and incremental impact
- Automate recurring analysis
- Build SEO GEO and AI visibility measurement
- Build analytics and measurement capability
- Build and lead analytics team
- Create performance narrative across channels
- Define CRM and lifecycle measurement
- Define KPI architecture and governance
- Define data and technology requirements
- Design and develop executive scorecards and dashboards
- Establish metric hierarchies and transformation logic
- Evaluate website and digital experience analytics
- Govern analytics layer and data quality
- Lead cross functional measurement operating rhythms
- Lead executive performance reviews and deep dives
- Manage vendors agencies and internal teams accountability
- Measure brand trust and reputation outcomes
- Query and integrate data using SQL
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Attribution Modeling | CRM Analytics | Dashboarding | Data Modeling | Data Quality | Data Visualization | Experimentation | Forecasting | GEO | Identity resolution | Incrementality | KPI governance | Power BI | Privacy Compliance | Python | Responsible AI | SEO | SQL | Scenario Planning | Scorecards | Share of voice | Tableau | Tagging | Taxonomy | Web Analytics
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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