Senior Analyst, Marketing Analytics
Tasks
- Analyze full-funnel performance
- Build LTV and predictive models
- Build marketing performance reporting frameworks
- Collaborate with revenue operations
- Design multi-touch attribution models
- Ensure marketing data integrity and governance
- Forecast marketing investments
- Identify funnel friction points
- Measure share of voice and brand sentiment
- Mentor analysts and improve reporting practices
- Recommend budget allocation
- Refine attribution models
Perks/Benefits
- Co-working budget
- Flexible working hours
- Fully remote
- Home-office equipment
- Learning and development budget
- Mental health support
- Paid parental leave
- Paid time off
- Travel for meetups and events
Skills/Tech-stack
Attribution Modeling | Brand Analytics | CRM | DBT | Data Governance | Data Quality | Full-funnel | Full-funnel analytics | Funnel analytics | HubSpot | Lifetime Value | Lifetime value modeling | Looker | Marketing Analytics | Marketing Automation | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sentiment Analysis | Share of voice | Sigma | Snowflake | Tableau | Value modeling
Education
N/A
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