Data Marketer - Performance & Integrated Marketing Analytics
Indiana, Pennsylvania, United States; Pittsburgh, Pennsylvania, United States; Independence, Ohio, United States; Greensburg, Pennsylvania, United States; Hollidaysburg, Pennsylvania, United States; Devon, Pennsylvania, United States; Powell, Ohio, United States
R
USD 130K-180K (estimate) Senior-level Full Time
Tasks
- Analyze customer journey and lifecycle metrics
- Analyze performance across marketing channels
- Build reporting dashboards and KPI definitions
- Ensure compliance with banking regulations and privacy requirements
- Forecast campaign performance and support planning
- Maintain tracking tagging and data accuracy
- Manage audience data and segmentation
- Partner with compliance IT and vendors on data usage
- Provide insights for sales enablement and cross sell
- Recommend improvements to messaging and budget allocation
- Support campaign testing with targeting and channel mix
- Synthesize integrated marketing insights across programs
- Track and optimize key marketing metrics
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | CRM | Customer Segmentation | Data Quality | Data integration | Data tracking | Excel | Google Analytics | Incrementality testing | Marketing Automation | Media Mix | Media mix modeling | Mix Modeling | Power BI | SQL
Education
N/A
Roles
Regions
Countries
States
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