Senior Director, Head of Insights & Marketing Analytics, Boston, New York or Miami
Tasks
- Apply attribution experimentation and incrementality insights
- Build analytics leaders data science and customer insights team
- Conduct brand health perception and consideration analysis
- Define customer and market insights strategy
- Design marketing effectiveness framework
- Develop customer needs motivations and barriers insights
- Develop marketing performance dashboard
- Embed insights into campaign briefs product roadmaps and executive decisions
- Ensure test results drive playbooks and investment shifts
- Establish incrementality measurements
- Govern experimentation frameworks A B and multivariate
- Identify experimentation tools platforms and partners
- Identify new audience segments and whitespace opportunities
- Improve cost per acquisition conversion rates and funnel performance
- Integrate behavioral analytics with customer market and competitive insights
- Lead Voice of Customer programs
- Lead market brand and competitive research
- Lead marketing analytics measurement and insights strategy
- Lead marketing test and learn roadmap
- Own marketing measurement architecture
- Partner on product positioning value proposition and customer experience
- Translate data and insights into actionable decisions
- Translate data into narratives for senior leadership
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | Competitive Intelligence | Customer Research | Customer Segmentation | Dashboarding | Data Science | Digital Marketing Analytics | Digital marketing | Experimentation | Geo Holdout | Geo Holdout Testing | Holdout testing | Incrementality testing | Lift studies | Market Research | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing ROI | Marketing effectiveness | Marketing measurement | Mix Modeling | Multivariate Testing | Voice of Customer
Education
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