Business and Marketing Data Scientist II
Tasks
- Build segment test audiences for business results
- Develop evaluation frameworks for models metrics anomalies
- Identify predictors of media plan performance
- Investigate ambiguous problems by scoping technical priorities
- Partner with internal teams on experimentation measurement modeling
- Support media strategy measurement optimization
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Modeling | Brand Lift | Brand Lift Study | Classification | Data pipeline | Database querying | Experimental Design | Geo-experiments | Lift Study | Machine Learning | Marketing Mix | Marketing Mix Modeling | Meta-Analysis | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Propensity Modeling | Python | R | Regression | SQL | Statistics | Supervised Learning | Unsupervised Learning
Education
Roles
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