Sr Advisor, Marketing Analytics

Tasks

• Automate anomaly detection and KPI commentary
• Build executive dashboards
• Conduct ad hoc analysis and executive storytelling
• Develop measurement frameworks
• Integrate marketing and sales data
• Operationalize web and content analytics
• Optimize paid media performance
• Own marketing performance reporting
• Perform attribution and experimentation analysis

Perks/Benefits

• N/A

Skills/Tech-stack

A/B | A/B Testing | Anomaly Detection | Attribution | B testing | CRM | Cohort Analysis | DAX | Data Modeling | Data Visualization | Forecasting | GA4 | Machine Learning | Marketing Automation | Power BI | Python | R | SQL | Semantic Modeling | Web Analytics