Digital Analytics & Tracking Specialist

Tasks

• Build and manage digital tracking infrastructure
• Build hashed user data pipelines
• Configure GA4 properties and reporting
• Configure events conversions and enhanced measurement
• Create custom event schemas
• Debug browser events network payloads and server logs
• Deploy and maintain GTM server containers
• Develop custom JavaScript for GTM listeners
• Handle event deduplication and conversion audit trails
• Implement and manage Google Tag Manager
• Implement consent management and consent based tag firing
• Integrate conversion tracking across ad platforms
• QA test and optimize tracking implementations
• Set up cross-domain tracking
• Set up server side conversion APIs
• Support marketing and CRM tracking integrations

Perks/Benefits

• N/A

Skills/Tech-stack

BigQuery | CRM Integrations | Consent Management | Consent Mode | Consent Mode v2 | Conversions API | CookieScript | Cross domain | Cross-domain tracking | Custom Events | Enhanced Conversions | Event Deduplication | Event Tracking | Event schema | GA4 | GTM Naming Conventions | GTM Server | Google Ads | Google Ads Enhanced Conversions | Google Analytics | Google Analytics 4 | Google Consent Mode | Google Tag | Google Tag Manager | Hashed User Data | HubSpot | Insight Tag | JavaScript | LinkedIn Insight Tag | Marketo | Meta Ads | Meta Ads Pixel | Meta Conversions API | Multi Platform Event Tracking | Multi-platform | Naming Conventions | OneTrust | Pinterest Conversion Tag | SGTM | Server Side | Server-side Tagging | Tag Manager | TikTok Ads | TikTok Ads Pixel | UTM parameters | User Data