Data Engineer - MarTech
Tasks
- Build customer profile datasets
- Build data integrations
- Build lifecycle stage datasets
- Communicate with business stakeholders
- Create activation ready data products
- Create audience segmentation datasets
- Define attribution metrics
- Design data structures
- Develop data pipelines
- Document data lineage
- Enable personalization datasets
- Ensure GDPR compliance
- Ensure privacy & compliance
- Establish campaign measurement datasets
- Govern data usage
- Implement consent data flows
- Improve data models
- Monitor data accuracy
- Monitor data completeness
- Monitor data freshness
- Support performance marketing targeting
- Translate business needs into data products
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | App analytics | Attribution | Audience Segmentation | Braze | CRM | Consent Management | Customer Data | Customer Data Platform | DBT | Data Governance | Data Lineage | Data Modeling | Data Pipelines | Data Quality | Data Transformations | Data platform | GDPR | Marketing Automation | Mobile App | Mobile App Analytics | Monitoring | Personalization | Privacy Compliance | Python | SQL | Salesforce | Snowflake | Web Analytics
Education
N/A
Roles
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