Analyst, Marketing Analytics (13 month contract)
Tasks
- Analyze customer behavior
- Build dashboards and automated reports
- Build supporter segmentation and targeting strategies
- Collaborate with IT to improve integrations
- Create analytics reporting requirements and definitions
- Develop dataset requirements and conduct UAT
- Document data protocols and requirements
- Evaluate campaign tactics and identify optimization opportunities
- Extract campaign data for analysis
- Maintain daily weekly and campaign performance reporting
- Manage marketing campaign calendar
- Plan execute and evaluate multi channel direct marketing campaigns
- Provide forecasting and budgeting insights
- Support data operations and external partner data accuracy
- Track media and digital and offline channel performance
Perks/Benefits
- Dental insurance
- Health insurance
- Home office setup reimbursement
- Hybrid work arrangement
- Mobile Phone Reimbursement
- Paid wellness days
- Personal days
- Vision insurance
Skills/Tech-stack
Amazon Redshift | BigQuery | Customer Relationship Management | Customer Segmentation | Customer relationship | DAX | Data Management | Data Modeling | Data Visualization | Excel | Google Analytics | Marketing Cloud | Marketing attribution | Power BI | Project Management | Relationship Management | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Snowflake | Tableau | UAT
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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