Senior Analyst, Marketing Analytics

Tasks

• Analyze marketing sales funnel performance
• Build analytics frameworks for non paid channels
• Collaborate with marketing and revenue teams
• Design attribution models
• Develop customer lifetime value models
• Ensure data governance in marketing systems
• Forecast marketing budget allocation
• Identify funnel inefficiencies
• Mentor analysts
• Optimize attribution models

Perks/Benefits

• Co-working budget
• Flexible hours
• Fully remote
• Home-office equipment
• Learning and development budget
• Local team meetups
• Mental health support
• Paid time off
• Parental leave

Skills/Tech-stack

Artificial Intelligence | Attribution Modeling | CRM | Customer Lifetime Value | DBT | Data Governance | Data Integrity | Funnel Analysis | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Marketing Forecasting | Predictive Modeling | Sales Funnel Analysis | Sales funnel | Salesforce | Sigma | Snowflake | Tableau