Patient Analytics and Lifecycle Marketing, Director
Aliso Viejo, CA, United States
USD 189K-290K (estimate) Executive-level Full Time
Tasks
- Build audience pipelines and improve data quality
- Create dashboards and attribution models
- Design audience segmentation and personalization
- Develop lifecycle marketing and CRM strategies
- Ensure compliance with privacy regulations
- Lead and develop marketing teams
- Lead multi channel campaign strategy and execution
- Measure marketing performance and ROI
- Run test and learn experiments using A B testing
- Translate data into executive insights and recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Braze | CAN-SPAM | CCPA | CDP | Customer Data | Customer Data Platform | Data Governance | Data platform | GDPR | HubSpot | Identity resolution | Incrementality testing | Looker | Marketing Automation | Marketing Cloud | Multivariate Testing | Power BI | Predictive Modeling | Propensity scoring | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Tableau
Education
Regions
Countries
States
Cities
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