Principal Advanced Analytics Analyst
COL-DC Bogota Calle 25G, Colombia
COP 100000K-113000K (estimate) Senior-level Full Time
Tasks
- Analyze digital and media performance
- Build dashboards and visualizations
- Conduct A/B testing analysis
- Define marketing measurement strategies
- Design and validate multivariate models
- Develop KPI and tagging frameworks
- Interpret marketing mix modeling results
- Own marketing mix modeling roadmap
- Partner with vendors on model validation
- Perform forecasting and sales lift analysis
- Report campaign performance outcomes
- Track marketing campaign results
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Control analysis | Dashboards | Data Modeling | Data Visualization | Excel | Forecasting | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing measurement | Mix Modeling | Multivariate modeling | PowerPoint | Python | R | SAS | SQL | Sales Lift | Statistical Analysis | Tagging | Test control | Test-control analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Regions
Countries
States
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