Specialist, Data Analytics
Tasks
- Advise stakeholders on measurement strategy and metrics
- Build and report marketing performance dashboards
- Build marketing data connectivity
- Connect data sources to marketing data warehouse
- Create key performance indicator frameworks
- Define PowerBI dashboard requirements
- Design marketing tech data architecture
- Incorporate customer data platform and marketing automation
- Monitor performance marketing industry trends
- Support performance marketing project development and implementation
- Track and measure campaign performance
Perks/Benefits
Skills/Tech-stack
Campaign analytics | Conversion Rate | Conversion rate optimization | Customer Data | Customer Data Platform | Dashboarding | Data Architecture | Data Warehouse | Data integration | Data platform | Digital marketing | Marketing Automation | Marketing Data Warehouse | Marketing Technology | Marketing data | Microsoft Excel | Microsoft PowerPoint | Microsoft Word | Performance Marketing | Power BI | Rate optimization | Return on Investment
Education
Roles
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