Chef de Projet Conversion Rate Optimization
Tasks
- Assurer la qualite fonctionnelle et le suivi des bugs
- Collaborer avec equipe Webmarketing developpeurs et SEO
- Concevoir des tests multivaries et personnalisation on site
- Elaborer une roadmap d experimentation AB tests
- Mettre en oeuvre des strategies de personnalisation de contenu
- Piloter la strategie CRO sur plusieurs sites
- Produire des reportings CRO via Looker Studio
- Produire des reportings performances CRO
- Proposer parcours optimises lors de refonte ou creation
- Realiser des audits CRO analyser parcours et donnees
- Tester iterer optimiser avec approche UX orientee conversion
Perks/Benefits
Skills/Tech-stack
AB Tasty | AB Testing | CSS | Conversion Rate | Conversion rate optimization | Figma | Google Analytics | Google Tag | Google Tag Manager | HTML | Hotjar | JavaScript | Looker Studio | Microsoft Clarity | Multivariate Testing | Personalization | Rate optimization | Tag Manager | UX research | User Experience | User Interface
Education
N/A
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