Senior Manager, Marketing Analytics & Operations
Tasks
- Build and manage marketing data pipelines
- Build self-service dashboards
- Communicate insights to stakeholders
- Create forecasting models
- Design marketing data ecosystem
- Develop marketing KPIs
- Ensure tracking governance
- Establish data quality governance
- Execute A/B testing
- Integrate advertising and analytics data
- Maintain attribution models
- Run incrementality testing
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Advertising Platform | Advertising Platform Integration | Analytics | Attribution Modeling | B testing | CRM Integration | Conversion API | DBT | Geo-testing | Incrementality testing | Lift studies | LookML | Looker | Pixels | Platform integration | Python | SQL | Server Side | Server Side Tracking | Snowflake | Tag Management
Education
N/A
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