Senior Analyst - Marketing Analytics (Hybrid Work Setup)
Tasks
- Analyze customer trends and behavior
- Build propensity models
- Collaborate with finance on budget planning
- Conduct decile and regression analysis
- Evaluate promotion effectiveness
- Forecast customer purchase behavior
- Identify KPI impact on customers
- Manage marketing strategic projects and transformations
- Measure customer quality and brand health
- Operationalize KPI measurement
- Perform market basket and affinity analysis
- Perform strategic marketing analytics
- Prepare daily reports
- Run clustering and RFM segmentation
- Segment customers for marketing targeting
- Support marketing budget tracking and allocation
- Track performance KPIs and run post campaign analysis
Perks/Benefits
Skills/Tech-stack
Affinity Analysis | Basket analysis | Data Analysis | Decile Analysis | KPI Tracking | Market Basket | Market Basket Analysis | Marketing Analytics | Propensity Modeling | Python | R | RFM segmentation | Regression Modeling | SAS | SQL | Statistical Clustering | Tableau
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