Media Analytics Manager – Cross-Brand
Auburn Hills, MI, United States
USD 106K-130K (estimate) Mid-level Full Time
Tasks
- Analyze integrated campaign performance
- Assess brand health and in market performance
- Build and maintain CDP and third-party audiences
- Build test and learn measurement roadmaps
- Collaborate with insights and analytics teams
- Deliver performance optimization insights
- Develop measurement frameworks
- Educate stakeholders on research methods and tools
- Evaluate and manage data partners
- Execute audience analytics
- Guide media targeting and budget allocation
- Lead cross channel media analytics
- Manage multiple analytics projects
- Partner with agencies and internal teams
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Server | Adobe Analytics | Adobe Launch | Attribution Modeling | Audience Analytics | CDP | Campaign Manager 360 | Creative Optimization | DSP | Data Layer | Dynamic Creative Optimization | Dynamic creative | Google Analytics | Google Campaign Manager | Google Campaign Manager 360 | Google Tag | Google Tag Manager | Looker Studio | Marketing attribution | Privacy Compliant Tracking | Programmatic Advertising | Server Side | Server-side Tagging | Tag Management | Tag Manager | Third Party | Third Party Audiences
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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