Director of Marketing Automation Data Analytics
HQ Irving, United States
USD 130K-170K (estimate) Executive-level Full Time
Tasks
- Build attribution modeling
- Conduct deep-dive customer behavior analysis
- Create data driven segmentation strategies
- Create marketing mix modeling
- Define executive reporting requirements
- Define experimentation test design
- Deliver ROI insights
- Deploy machine learning models
- Develop marketing measurement frameworks
- Drive AI ML decisioning adoption
- Drive personalization targeting requirements
- Establish statistical testing best practices
- Evaluate marketing analytics tools
- Lead predictive model development
- Orchestrate cross-functional teams
- Run incrementality testing
- Translate analytics into recommendations
Perks/Benefits
Skills/Tech-stack
AI/ML | Attribution Modeling | CDP | CRM | Customer Segmentation | Data Engineering | Data Requirements | Experimentation | Incrementality testing | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Technology | Marketing measurement | Mix Modeling | Personalization | Predictive Modeling | ROI analysis | Statistical modeling
Education
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