Senior CRM & Web Analytics Associate

Tasks

• Analyze campaign engagement and conversion metrics
• Automate data collection from multiple sources
• Build predictive marketing models
• Build reporting dashboards
• Cleanse transform and model datasets
• Conduct ad hoc stakeholder analytics
• Create customer segmentation frameworks
• Develop analytics data pipelines
• Develop lead scoring frameworks
• Ensure CRM data quality
• Identify process improvement opportunities and implement changes
• Maintain CRM segmentation integrity
• Optimize email marketing audience selection
• Own CRM platform operations
• Perform exploratory data analysis
• Present insights with data visualizations

Perks/Benefits

• Certification vouchers
• International work environment
• Learning opportunities
• Professional development

Skills/Tech-stack

A/B | A/B Testing | B testing | CRM operations | CRO | Campaign Optimization | Conversion Rate | Conversion rate optimization | Customer Segmentation | Customer lifecycle | Customer lifecycle management | Data Cleansing | Data Ingestion | Data Modeling | Data Quality | Data Transformation | Data pipeline | Databricks | Digital marketing | Dynamics 365 | Email Marketing | Funnel io | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Lead Scoring | Lifecycle Management | Looker Studio | Machine Learning | Marketing Analytics | Microsoft Dynamics | Microsoft Dynamics 365 | Paid media | Power BI | Predictive Modeling | Python | Rate optimization | SQL | Tag Manager | Web Analytics