Senior Analyst, Marketing Analytics

Tasks

• Analyze marketing sales funnel performance
• Build analytics frameworks for organic growth
• Collaborate with marketing and revenue teams
• Develop predictive customer lifetime value models
• Drive marketing forecasting
• Ensure marketing data integrity and governance
• Identify funnel inefficiencies
• Lead attribution model design
• Measure brand awareness metrics
• Measure share of voice
• Mentor analysts
• Optimize attribution models
• Recommend budget allocation

Perks/Benefits

• Co-working space budget
• Equity opportunities
• Flexible working hours
• Fully remote
• Home-office equipment
• Learning and development budget
• Local team meetups budget
• Mental health support
• Paid time off
• Parental leave
• Wellness support

Skills/Tech-stack

Attribution Modeling | B2B SaaS | BI | CRM | Customer Lifetime Value | DBT | Data Governance | Data Integrity | Data Modeling | ETL | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau