Data & Media Analytics Lead CDI H/F
Neuilly Sur Seine, J, FR
EUR 55K-65K (estimate) Senior-level Full Time
Tasks
- Advise marketing and media stakeholders
- Automate reporting and modeling
- Build marketing mix models
- Define measurement roadmap
- Design audience tests
- Design creative tests
- Design incrementality tests
- Ensure data quality and governance
- Implement multi touch attribution frameworks
- Influence budget allocation
- Lead KPI framework
- Measure creative effectiveness
- Optimize audience strategy
- Optimize media budget allocation
- Run test and learn roadmap
- Translate insights into decision recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Ad-Tech | Audience targeting | Business Analytics | Creative effectiveness | Data Governance | Data Quality | Excel | Experimentation | Frequency Optimization | Incrementality testing | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Python | R | Reach Optimization | SQL | Tableau
Education
N/A
Regions
Countries
States
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