Principal Advanced Analytics Analyst
COL-DC Bogota Calle 25G, Colombia
COP 100000K-113000K (estimate) Senior-level Full Time
Tasks
- Build dashboards and visualizations
- Collaborate with vendors on statistical model validation
- Conduct test and control analysis
- Define marketing measurement strategies
- Deliver performance reports to marketing and commercial leaders
- Develop KPI and tagging frameworks
- Optimize media planning and targeting
- Perform marketing mix modeling
- Report ROI across channels
- Run A/B testing analysis
- Track campaign results
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Dashboarding | Data Modeling | Data Visualization | Enterprise analytics | Excel | Forecasting | Google Analytics | KPI Development | Marketing Mix | Marketing Mix Modeling | Media optimization | Mix Modeling | Paid Media Optimization | Paid media | PowerPoint | Python | R | ROI measurement | SAS | SQL | Statistical Analysis | Tagging | Test and Control
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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