Senior Analyst, Paid Media Analytics
DAYTONA IMC, United States
USD 85K-120K (estimate) Senior-level Full Time
Tasks
- Analyze trends and opportunities for optimization
- Build reporting dashboards
- Develop measurement analysis and optimization frameworks
- Monitor campaign performance
- Optimize paid media campaigns
- Partner with marketing stakeholders on targeting and budget allocation
- Perform KPI measurement conversion tracking and attribution
- Present campaign insights
- Run deep dive analyses
- Support A/B testing and experimentation
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Adobe Journey Optimizer | Attribution Modeling | Conversion Tracking | Customer Journey | Customer Journey Analytics | Data Visualization | Excel | Google Ads | Journey Analytics | Journey Optimizer | Marketing Automation | Meta Ads | Power BI | PowerPoint | Programmatic Advertising | Python | SQL | Tableau | TikTok Ads
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Roles
Analyst | Data Analyst | Marketing Data Analyst | Media Analyst | Paid Media Analyst
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