Paid Media Lead (Growth & Analytics)
Cape Town, Western Cape, South Africa
ZAR 660K-840K (estimate) Senior-level Full Time
Tasks
- Build dashboards and automation with ETLs
- Build tracking and analytics stack
- Collaborate with product and design on conversion optimization
- Execute paid acquisition across channels
- Forecast CAC and LTV
- Improve data quality and measurement integrity
- Manage attribution and cohort modeling
- Optimize GA4 GTM and consent mode
- Reallocate budgets based on performance data
- Run experiments for CRO and growth
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | BigQuery | CAC LTV | CAC LTV Forecasting | CRO | Cohort Analysis | Consent Mode | Dashboards | ETL | Enhanced Conversions | Experimentation | Google Ads | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | LTV forecasting | Landing Page | Landing page optimization | Looker Studio | Marketing Technology | Meta Ads | Multivariate Testing | Page optimization | Reddit Ads | SQL | Tag Manager | YouTube Ads
Education
N/A
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