Decision Science Analyst Senior – Life Company Data and Analytics - Paid Media Performance Analyst – Social & Search
San Antonio, Texas, UNITED STATES; Charlotte, North Carolina, UNITED STATES; Plano, Texas, UNITED STATES
USD 114K-218K Senior-level Full Time
Tasks
- Analyze paid media performance
- Apply data wrangling and munging
- Build bidding strategy recommendations
- Conduct incrementality testing
- Conduct keyword and query analysis
- Create insights and optimization recommendations
- Develop audience targeting strategies
- Document methodology and validation results
- Integrate and transform disparate data sources
- Manage budgets for paid campaigns
- Measure customer acquisition performance
- Operationalize recommendations
- Optimize paid search campaigns
- Optimize paid social campaigns
- Perform audience segmentation
- Present analysis to management
- Run A/B testing
- Use data visualization for reporting
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | AI-powered search | Answer Engine Optimization | Attribution | Audience Segmentation | Audience targeting | B testing | Bidding strategy | Data Mining | Data Visualization | Data Wrangling | Data munging | Engine optimization | Experimentation | Incrementality testing | Keyword Research | Machine Learning | Neural Networks | Python | Retargeting | SAS | SQL
Education
Roles
Regions
Countries
States
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