Database Marketing Analyst (Data Science)
Tasks
- Analyze campaign performance and identify insights
- Automate email and digital campaign workflows
- Build customer audience segments
- Communicate insights and recommendations to stakeholders
- Consolidate and harmonize customer data sources
- Create ad hoc and recurring reporting
- Develop personalized customer journeys
- Ensure marketing data accuracy and privacy compliance
- Maintain data hygiene and subscriber data protection
- Perform end to end QA for campaign logic and outputs
- Run A B testing and target vs control campaigns
- Support database design coding standards and QA processes
Perks/Benefits
- Defined benefit pension plan
- Discounted products
- Education assistance
- Employee and family assistance program
- Flexible work arrangements
- Free Digital Subscription
- Generous vacation
- Health and dental benefits
- Hybrid work environment
- Parental leave top-up
- Wellness subsidy
Skills/Tech-stack
A/B | A/B Testing | Amplitude | B testing | CRM | Customer Data | Customer data platforms | Data Hygiene | Data Mining | Data Modeling | Data platforms | Email Marketing | HTML | HiveQL | JavaScript | Oracle SQL | PL/SQL | Python | R | SMS Marketing | SQL | Snowflake | Statistical Analysis | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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