Data Scientist(Web and Growth Marketing)
Tasks
- Align web analytics with CRO goals
- Architect web analytics stack
- Build causal inference and propensity models
- Design and execute experimentation roadmap
- Establish experimental design and power analysis standards
- Lead tag management and server side tracking
- Perform behavioral segmentation with clustering
- Present KPIs and recommendations to senior leadership
- Translate behavioral data into growth roadmap
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Bayesian Inference | CUPED | Causal Inference | Conversion Rate | Conversion rate optimization | Frequentist Statistics | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | K-Means | Looker | Path analysis | Power BI | Power analysis | Propensity Modeling | Python | R | Rate optimization | SQL | Sequential testing | Server Side | Server Side Tracking | Session Stitching | Tableau | Tag Manager | Variance reduction
Education
N/A
Roles
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