Data Scientist, Marketing Analytics
Tasks
- Analyze ROI and conversion metrics
- Communicate insights to marketing stakeholders
- Design and analyze A/B tests
- Diagnose marketing funnel drops and anomalies
- Drive marketing decisions with analysis
- Optimize marketing spend across channels
- Own marketing attribution analysis
- Partner to build marketing data models
- Query and explore marketing data with SQL
- Run statistical significance testing
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Data Modeling | Forecasting | Funnel Analysis | Python | ROI analysis | Rate optimization | Regression Analysis | SQL | Segmentation | Statistical significance
Education
N/A
Roles
Analyst | Data Analyst | Data Scientist | Marketing Data Analyst | Scientist
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