Sr. Director, Marketing Analytics (Media Analytics focus)
Tasks
- Apply Bayesian methods for marketing measurement
- Apply machine learning for marketing measurement
- Apply regression methods for marketing measurement
- Apply time-series forecasting
- Build growth funnel analytics models
- Develop LLM based analytics workflows
- Ensure privacy resilient measurement
- Implement marketing mix modeling
- Implement modern analytics platforms
- Implement multi-touch attribution
- Lead marketing measurement strategy
- Manage CM360 reporting
- Mentor analytics and data science team
- Oversee website analytics
- Reconcile measurement approaches
- Run incrementality testing
- Translate analytics insights for marketing finance and executives
- Validate measurement outputs
Perks/Benefits
- 401k employer match
- Annual learning & development stipend
- FSA program
- Flexible PTO
- Free lunch
- Free meditation app membership
- Free product subscription
- Fully remote
- Health, dental, vision insurance
- Monthly cell phone stipend
- Monthly internet stipend
- Monthly wellness stipend
- Pet insurance discounts
- Wellness breaks
Skills/Tech-stack
Bayesian Methods | BigQuery | CM360 | Clean rooms | DBT | Data Clean Rooms | Funnel analytics | GA4 | Incrementality testing | LLM workflows | Language Processing | Looker | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Natural Language | Natural Language Processing | Power BI | Python | R | Regression Analysis | SQL | Server Side | Server Side Tracking | Snowflake | Tableau | Time Series | Website Analytics
Education
N/A
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