Data Strategy & Analytics Manager, Digital Growth
Tasks
- Build acquisition models funnel and LTV CAC
- Build forecasting models dashboards and reporting
- Define KPIs targets and performance frameworks
- Define and operationalise customer segments
- Design manage and optimize analytics datasets and pipelines
- Develop revenue models and attribution approaches
- Drive adoption of marketing and advertising technology platforms
- Integrate and activate first party and offline online data
- Lead analytics delivery quality assurance and prioritisation
- Lead campaign and customer journey analysis
- Measure and report campaign effectiveness
- Own digital marketing and customer data analytics
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Technology | Attribution | BigQuery | CRM | Customer Data | Customer Data Platform | Dashboards | Data Modeling | Data Pipelines | Data Studio | Data Visualization | Data platform | First-party data | Forecasting | GCP | Google Analytics | Google Data Studio | LTV/CAC | Marketing Automation | Marketing Technology | Party data | SQL | Segmentation | Tableau
Education
N/A
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