Senior Data Scientist (Market Mix Modelling)
Tasks
- Automate recurring MMM runs
- Build calibrate validate MMM models
- Build optimization engines for budget planning
- Collaborate with data engineers product teams media agencies business analysts
- Design MMM data pipelines
- Ensure governance, documentation, and version control
- Ensure model reproducibility
- Estimate elasticity and response curves
- Ingest transform and validate MMM datasets
- Integrate lift studies and geo tests
- Monitor model performance and recalibrate
- Present findings to senior stakeholders
- Quantify channel impact and measure ROI
- Recommend budget allocations and run what if scenarios
- Translate model outputs into business insights
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Adstock | Attribution | Azure | Bayesian | Bayesian MMM | BigQuery | Causal Impact | Causal Inference | Databricks | Diminishing Returns | Econometrics | Elasticity estimation | Feature Engineering | Frequentist | GCP | Geo-experiments | Gradient boosting | Gradient-based optimization | Hierarchical models | Incrementality testing | Lag Structures | Linear Programming | Linear Regression | Logistic Regression | MTA | Marketing Analytics | Media mix modeling | Mix Modeling | Multicollinearity | Pymc | Python | R | Regularized regression | SQL | Saturation Curves | Scikit-learn | Series modeling | Spark | Stan | Synthetic controls | Time Series | Time Series Modeling | Variable Selection
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
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