Senior Manager, Marketing & Funnel Analytics - Aurora, IL
Tasks
- Analyze digital channel and website performance
- Build attribution capabilities for online offline signals
- Build dashboards for funnel performance and marketing ROI
- Build forecasting models from marketing inputs to revenue
- Conduct scenario modeling
- Ensure alignment across marketing call center clinic reporting
- Govern tagging standards and tracking codes
- Identify conversion optimization opportunities
- Improve performance reporting timeliness and accuracy
- Measure funnel leakage
- Partner with leadership on performance narratives
- Quantify impact of conversion opportunities
- Standardize funnel reporting definitions
- Strengthen data integrity across systems
- Translate data into recommendations
- Validate tracking gaps and offline conversions
Perks/Benefits
Skills/Tech-stack
Adobe Analytics | Attribution | Behavior Analysis | Business Intelligence | CRM | Conversion Rate | Conversion rate optimization | Dashboarding | Data Integrity | Data Modeling | Excel | Forecasting | GA4 | Path analysis | Python | R | Rate optimization | SQL | Scenario Analysis | Tag Management | User Behavior | User Behavior Analysis
Education
N/A
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