Sr. Analyst, Marketing Analytics
Provo, UT, United States
USD 120K-155K (estimate) Senior-level Full Time
Tasks
- Analyze A/B test results
- Apply analytics insights to marketing decisions
- Conduct deep-dive business analyses
- Develop dashboards and performance reports
- Document metric definitions and reporting standards
- Ensure KPI reporting across channels
- Improve reporting consistency and efficiency
- Lead marketing performance measurement
- Monitor performance vs forecast
- Present insights to Marketing Leadership
- Produce actionable marketing reports
- Recommend marketing improvements
- Support ROI analysis and budgeting
- Support attribution and incrementality measurement
- Support marketing forecasting
- Translate data into campaign insights
Perks/Benefits
- 401k employer match
- Advancement opportunity
- Dental insurance
- EAP benefits
- Employee assistance program
- Health insurance
- Life insurance
- Paid Holidays
- Paid time off
- Pet insurance
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Experience | Adobe Experience Platform | Analytics automation | Attribution Modeling | B testing | CRM data | Customer Segmentation | Dashboarding | Data Visualization | Digital Marketing Analytics | Digital marketing | Experience Platform | Experimentation | Forecasting | GA4 | Google Analytics | Incrementality testing | KPI Reporting | Key Performance Indicators | Marketing Analytics | Marketing Analytics Automation | Marketing KPI | Marketing KPI Reporting | Paid media | Performance Measurement | Performance indicators | ROI analysis | Reporting | SEO Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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