Digital Analytics, Measurement & Personalization Technical Product Owner
Tasks
- Define KPI and measurement frameworks
- Define tagging specifications and data layer requirements
- Enable experiment measurement and success criteria
- Ensure consent aware measurement
- Establish analytics governance standards
- Lead SAFe Agile ceremonies
- Manage report suites and analytics governance
- Manage stakeholder requests and communicate trade offs
- Own and prioritize product backlog
- Partner on measurement for decision making
- Perform analytics implementation and QA
- Prioritize experimentation and AB testing requirements
- Support audience segmentation and personalization
- Track analytics incidents and quality improvements
- Translate business needs into epics and KPIs
- Validate releases and QA with analytics teams
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Platform | Adobe Experience Platform Web SDK | Adobe Launch | Adobe Target | Agile Release | Agile Release Train | Analytics QA | Attribution | Audience Segmentation | B testing | Backlog Management | Consent Management | Customer Journey Analytics | Data Layer | Experience Platform | Experience Platform Web SDK | Experimentation | GDPR | GEO | Journey Analytics | Measurement framework | Personalization | Release Train | Report Suite | SAFe | SEO | Tag Management | Tagging | Web SDK | Web measurement
Education
N/A
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