AD-Commercial Analytics & Insights
Tasks
- Advise business units on analytics strategy
- Apply machine learning and NLP
- Build omni channel customer intelligence
- Create customer response modeling
- Cultivate insights based decision culture
- Define insights strategy roadmap
- Develop predictive analytics models
- Develop talent pipeline and capability framework
- Implement next-best-action recommendations
- Integrate customer insights with CRM and digital marketing
- Lead high performance analytics team
- Manage analytics value loop from insight to impact
- Mine customer journey patterns
- Optimize customer segmentation using insights
- Productize core insights assets
- Recommend channel mix strategies
Perks/Benefits
- N/A
Skills/Tech-stack
Advanced Analytics | CRM Analytics | Customer Journey | Customer Journey Analytics | Customer Segmentation | Data Visualization | Data analytics | Journey Analytics | Language Processing | Machine Learning | Natural Language | Natural Language Processing | Next Best Action | Power BI | Predictive Analytics | Python | R | SQL | Statistical modeling | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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