Analista de Dados Sênior - CRM PME
Tasks
- Analyze customer behavior lifecycle and campaign performance
- Build audiences journeys hypotheses messages channels and contact moments
- Build dashboards executive reports and recurring analytical views
- Create datasets segmentation rules eligibility criteria and opportunity assessments
- Design and evaluate A B tests and controlled experiments
- Identify customer acquisition activation engagement retention and churn opportunities
- Identify data inconsistencies analytical gaps and automation opportunities
- Integrate multiple data sources for customer insights
- Lead cohort funnel and customer journey analyses
- Measure incremental impact on conversion revenue and LTV
- Monitor campaign and offer performance engagement conversion revenue and retention
- Partner with data science to activate NBO and NBA models in CRM operations
- Support SME CRM strategy evolution with customer data
- Translate analytical findings into CRM marketing and commercial recommendations
Perks/Benefits
- Career growth
- Cross-functional collaboration
- Inclusive workplace
- Professional development
- Strategic CRM initiatives
Skills/Tech-stack
A/B | A/B Testing | B testing | CDP | CRM Analytics | Campaign Performance | Churn Prediction | Clustering | Cohort Analysis | Customer lifecycle | Customer lifecycle analysis | Dashboarding | Data Visualization | Excel | Experimentation | Funnel Analysis | LTV | Lifecycle Analysis | Looker | Marketing Analytics | Marketing Automation | Power BI | Propensity Modeling | Python | R | Retention analysis | SQL | Segmentation | Tableau
Education
N/A
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