Analista de Dados Sênior - CRM PME
Tasks
- Bridge CRM and data science teams for NBO and NBA
- Connect customer analytics to acquisition activation engagement retention cross-sell upsell churn reduction
- Define audiences journeys hypotheses messages channels and moments using evidence
- Evaluate campaign and journey performance using NBO and NBA metrics
- Evolve CRM KPIs including engagement conversion revenue retention churn and LTV
- Generate insights by segment product channel journey stage and recommendation type
- Identify personalization opportunities for communications offers and journeys
- Interpret NBO and NBA model outputs into CRM actions
- Monitor acceptance offer usage product retention and incremental impact
- Propose A B tests incremental lift tests pilots and controlled experiments
- Support CRM strategy evolution using customer data
- Translate complex analytics into actionable CRM recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | B testing | Behavior Analysis | Braze | CDP | CRM Analytics | Campaign Performance | Churn analysis | Clustering | Cohort Analysis | Control Groups | Conversion Rate | Customer Behavior Analysis | Customer Propensity | Customer Retention | Customer behavior | Customer propensity modeling | Data integration | Engagement Metrics | Excel | Experimentation Methodology | Funnel Analysis | Google Sheets | Incrementality testing | LTV | Lifecycle analytics | Looker | Marketing Analytics | Marketing Automation | Martech | NBA | NBO | Next Best Action | Next best offer | Oracle | Power BI | Product Penetration | Propensity Modeling | Python | R | RD Station | SQL | Salesforce | Segmentation | Statistical Analysis | Tableau
Education
N/A
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