Analyste de Données Senior, Marketing Analytics
Tasks
- Analyze campaign performance
- Analyze marketing impact on business goals
- Apply statistical methods for hypothesis testing
- Build analytical processes for campaign expectations and recommendations
- Collaborate with marketing teams to improve acquisition engagement conversion
- Collect and structure data
- Define key performance indicators
- Design and manage data collection solutions
- Develop benchmarking methodology
- Develop dashboards and reporting
- Develop marketing experiments for paid media impact
- Identify correlations between business outcomes and marketing initiatives
- Measure and communicate results to stakeholders
- Measure attribution and conversions using APIs and testing
- Plan campaign budget optimization
- Provide brand and omnichannel performance insights
- Report trends and opportunities across audiences and player segments
- Translate business questions into analytics projects
- Use predictive analytics with data science
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Attribution | Benchmarking | Conversion Tracking | Dashboarding | Data Visualization | Datorama | Gamesight | Hypothesis Testing | Marketing Analytics | Predictive Analytics | Python | R | Regression Analysis | SQL | Salesforce | Tableau
Education
N/A
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