Analyste de Données Senior, Marketing Analytics
Tasks
- Analyze campaign performance and recommend optimization changes
- Analyze correlations between business results and marketing initiatives
- Analyze marketing impact on business goals
- Build analytics processes for campaign performance expectations
- Collaborate with marketing teams to drive acquisition engagement and conversion
- Communicate findings with brand and cross functional teams
- Conduct marketing measurement with CRM and social data
- Create data analysis and reports
- Define key performance indicators
- Design data collection and analysis solutions
- Develop benchmarking methodology
- Develop experiments for paid media commercial impact
- Develop marketing experiments to measure paid media impact
- Identify trends and opportunities by channel and audience segment
- Ingest data from Adobe Analytics Gamesight Salesforce Datorama
- Lead data-driven decision-making
- Measure and report marketing performance
- Plan campaign budget optimization
- Provide brand and omnichannel performance insights
- Translate business questions into analytics projects
- Use predictive analytics with data science team
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Analytics | Attribution | Customer Data | Customer data platforms | Data platforms | Datorama | Hypothesis Testing | Marketing Analytics | Predictive Analytics | Python | R | Regression | SQL | Salesforce | Tableau
Education
N/A
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