Analytics and Insights Lead
Detroit, United States
USD 135K-160K (estimate) Senior-level Full Time
Tasks
- Apply machine learning and generative AI to improve marketing efficiency
- Build dashboard reporting and data visualizations
- Coordinate end to end delivery of analytics projects
- Design analytics workflows for A B testing and incremental lift studies
- Ensure accuracy scalability and repeatability of analytics solutions
- Integrate data into reporting environments
- Lead CRM analytics and insights delivery
- Lead customer segmentation and campaign measurement
- Partner with data engineering to ensure clean data pipelines
- Plan campaign targeting lifecycle marketing and retention
- Provide mentorship and technical guidance
- Support new data sources and modeling opportunities
- Translate client goals into measurable metrics
Perks/Benefits
- 401k retirement plan
- Financial security programs
- Flexible time off
- Medical, dental & vision coverage
- Paid Holidays
- Professional growth programs
- Wellness programs
Skills/Tech-stack
A/B | A/B Testing | B testing | CDP | CRM Analytics | Campaign Measurement | Dashboarding | Data Pipelines | Data Visualization | Data integration | Experimental Design | Generative AI | Incremental Lift | Machine Learning | Power BI | Python | SQL | Salesforce | Segmentation | Snowflake | Statistical modeling | Tableau
Education
N/A
Roles
Analytics | Analytics Lead | Customer Analytics Lead | Data Science | Data Science Lead | Lead | Science Lead
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