Analytics Lead-CBIA
Gurgaon Horizon, India
INR 2520K-3380K (estimate) Senior-level Full Time
Tasks
- Analyze media effectiveness
- Answer ad-hoc business questions
- Benchmark product launches and measure cannibalization
- Communicate findings and recommendations
- Conduct consumer segmentation and insights
- Conduct customer journey analysis
- Conduct market and competitor analysis
- Define company metrics
- Design analytics data infrastructure
- Establish analytics strategy
- Forecast category brand growth and market share
- Implement data governance
- Lead analytics projects
- Manage project budgets and resources
- Optimize pricing analytics
- Oversee data collection storage and retrieval
- Perform demand forecasting
- Perform marketing mix modeling
- Run monthly reporting to senior stakeholders
Perks/Benefits
- N/A
Skills/Tech-stack
Business Intelligence | CPG analytics | Cannibalization Analysis | Competitor Analysis | Compliance | Consumer segmentation | Customer Journey | Customer journey analysis | Data Governance | Data Lake | Data Quality | Data Security | Data Warehouse | Demand forecasting | Effectiveness Analysis | FMCG KPI | Forecasting | Journey analysis | Market Analysis | Marketing Mix | Marketing Mix Modeling | Media ROI | Media effectiveness | Media effectiveness analysis | Mix Modeling | Pricing Analytics | Product Launch | Product Launch Benchmarking | Project Management | Reporting
Education
N/A
Roles
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