Analytics Manager-FTC
Tasks
- Build customer segmentation frameworks for CRM and paid media
- Define marketing analytics strategy for marketing effectiveness
- Design and evaluate incrementality tests and controlled experiments
- Develop reporting and dashboards for marketing performance
- Evaluate paid media investment and channel contribution
- Lead analytical insight communication and adoption
- Partner with CRM and paid media teams on targeting and spend allocation
Perks/Benefits
Skills/Tech-stack
Attribution | Controlled experiments | Customer Segmentation | Databricks | Experiment design | Incrementality testing | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Reporting dashboards | SQL
Education
N/A
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