International Brand Media & Analytics Manager
Tasks
- Build audience segmentation strategies
- Develop full funnel media strategy with growth team
- Ensure media governance and agency accountability
- Guide agency partners on media plans
- Lead brand media strategy and deployment
- Manage brand media budget allocation
- Map brand investment impact to growth metrics
- Oversee localized media campaign deployment
- Track brand health and performance metrics
Perks/Benefits
Skills/Tech-stack
Ad Spend | Audience Segmentation | Brand marketing | Budget Management | Conversion Rate | Customer Acquisition | Customer Acquisition Cost | Digital Advertising | Display & Video 360 | Frequency Capping | Google Display | Google Display Video 360 | Matched Market | Matched market lift | Measurement and analytics | Media Planning | Media mix modeling | Meta Ads | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Programmatic Advertising | Return on ad spend | TikTok Ads | YouTube Ads
Education
N/A
Related jobs
-
Data Science Manager, Marketing GBP 60K-70KAudience Segmentation | Bayesian Modeling | Cause analysis | Classification | Data ModelingSenior-level Full TimeLondon, UK4d ago
-
AI Research Operations & Enablement Lead (Open) GBP 71K-108KAI Governance | Budget Management | Compliance | Contract Management | Data GovernanceFlexible working options | Hybrid work schedule | Time off | Well-being programsSenior-level Full TimeGBR - London5d ago
-
Senior Quantitative Research Manager GBP 51K-65KBudget Management | Business Development | Client Management | Coaching | Conjoint analysisDental cover | Electric car scheme | Enhanced Eye Care Cover | Option to buy sell holiday annually | PensionSenior-level Full TimeLondon, UK5d ago
-
User Acquisition Analytics Manager GBP 42K-50KA/B | A/B Testing | Adjust | Apple Search Ads | ApplovinBenefits package | Flexible workingMid-level Full TimeLondon - 10 Triton Street, United …6d ago
-
Manager, Marketing Analytics GBP 72K-80KA/B | A/B Testing | B testing | Brand Lift | Brand lift studiesDiscounted shopping | Flexible working | Hybrid working | Job share | Paid holidayMid-level Full TimeEdinburgh Citymark 150 Fountainbridge, United Kingdom6d ago
-
Marketing Analytics Manager - THG Nutrition GBP 48K-54KAI | Cloud Data | Cloud data platform | Data Visualization | Data platformAnniversary gifts | Annual leave plus bank holidays | Birthday day off | Buy back days off | Career Development ProgramsMid-level Full TimeUK, Manchester10d ago
-
Quantitative Project Manager GBP 50K-60KBudget Management | Data collection | Decipher | Excel | Healthcare DataAnnual leave | Bonus scheme | Group Life Cover | Gym membership discount | Health programMid-level Full TimeLondon, England, United Kingdom R10d ago
-
Conversion Tracking | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Customer Relationship ManagementMid-level Full TimeLondon, England, United Kingdom10d ago
-
Analytics Manager - Marketing GBP 66K-102KAttribution Modeling | CRM | Customer Data | Customer Data Platform | DashboardingHybrid work | Performance-driven environmentMid-level Full TimeGB - United Kingdom (London - …12d ago
-
Marketing Analytics Manager GBP 55K-60KBusiness case | Business case development | CPA | Case Development | Dashboard ReportingMid-level Full TimeUnited Kingdom12d ago
-
Analytics Associate Director GBP 55K-60KAutomation | Brand studies | Cloud platform | Descriptive Statistics | Distribution TheoryDental insurance | Employee mental health awareness days | Hybrid work | Medical insurance | Paid time offMid-level Full TimeLondon, United Kingdom12d ago
-
Data Science Manager (Credit) GBP 97K-130KA/B | A/B Testing | B testing | Churn management | Collections modelingCareer growth opportunities | Continuous learning opportunities | Flexible work arrangements | Health insurance | Pension plansMid-level Full TimeLondon, United Kingdom13d ago
-
AI Agents | API Design | Audience Segmentation | CDP Integration | CRM IntegrationHealthcare benefits | Paid time off | Professional development | Remote workSenior-level Full TimeRemote - United Kingdom R1mo ago
-
Manager, Analytics - Global Clients GBP 40K-50KAutomation | Brand Lift | Brand studies | Conversion lift | Descriptive StatisticsAccess to Google Cloud Platform | Mentorship and career progression | Training and developmentMid-level Full TimeLondon, United Kingdom1mo ago
-
Omni-Channel Analytics Manager, Europe GBP 40K-60KAdvanced Analytics | Analytics | Conversion Rate | Conversion rate optimization | Customer JourneyMid-level Full TimeLondon, England, United Kingdom1mo ago
-
Head of Marketing Analytics GBP 90K-100KAnalytics transformation | Attribution Modeling | CRM Analytics | Customer Acquisition | Customer AnalyticsFlexible working hours | Hybrid work | Option to work abroad | Work-life balanceExecutive-level Full TimeLondon1mo ago
-
Global Analytics Director GBP 50K-64KAnalytics Platforms | Artificial Intelligence | Automation | Data Modeling | Data ScienceFlexible working arrangements | Hybrid work | Work-life balanceExecutive-level Full TimeLondon - 10 Triton Street, United …1mo ago