International Brand Media & Analytics Manager
Tasks
- Build audience segmentation strategies
- Develop full funnel media strategy with growth team
- Ensure media governance and agency accountability
- Guide agency partners on media plans
- Lead brand media strategy and deployment
- Manage brand media budget allocation
- Map brand investment impact to growth metrics
- Oversee localized media campaign deployment
- Track brand health and performance metrics
Perks/Benefits
Skills/Tech-stack
Ad Spend | Audience Segmentation | Brand marketing | Budget Management | Conversion Rate | Customer Acquisition | Customer Acquisition Cost | Digital Advertising | Display & Video 360 | Frequency Capping | Google Display | Google Display Video 360 | Matched Market | Matched market lift | Measurement and analytics | Media Planning | Media mix modeling | Meta Ads | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Programmatic Advertising | Return on ad spend | TikTok Ads | YouTube Ads
Education
N/A
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