APAC Consumer Business Insights & Analytics (CBIA) Activation Lead
GSK Asia House, Singapore
SGD 110K-150K (estimate) Senior-level Full Time
Tasks
- Analyze consumer and shopper understanding to support growth priorities
- Drive OU insights and analytics for regional relevancy
- Embed consumer first mindset across cluster
- Execute research and consumer understanding
- Lead and manage direct reports
- Partner with enterprise teams on performance drivers and customer projects
- Shape shopper and consumer insight projects for local brands
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics | Artificial Intelligence | Consumer insight | Data Analysis | Market Research | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Price elasticity | Shopper insight | Stakeholder management | Transformation Management
Education
N/A
Roles
Analyst | Analytics | Analytics Manager | Business Analyst | Insight Manager | Manager
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