Senior Manager, Marketing Mix Modeling Analytics
Singapore, Singapore
SGD 108K-150K (estimate) Senior-level Full Time
Tasks
- Conduct ad hoc marketing effectiveness analysis
- Define KPIs and performance measurement
- Develop hotel level MMM tools and platforms
- Ensure data accuracy for MMM reporting
- Interpret Marketing Mix Modeling outputs
- Lead marketing mix modeling projects
- Optimize marketing budget allocation
- Present executive MMM insights
- Review dashboards for trends and anomalies
- Translate MMM findings into business recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Dashboarding | Data Analysis | Data Quality | Incrementality testing | KPI Development | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Mix Modeling | ROI analysis | Return on Investment | Statistical modeling
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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