Assistant Director of CRM Platform & Data Governance
THB 3000K-3600K (estimate) Executive-level Full Time
Tasks
- Adapt governance standards to data privacy regulations
- Align data architecture with business intelligence
- Champion customer profile data accuracy and deduplication
- Coordinate CRM implementation and consulting partners
- Define CRM consent configuration requirements
- Define customer data operations requirements for marketing use cases
- Define customer data residency and upstream requirements
- Govern enterprise CRM marketing stack
- Improve platform operations and workflow efficiencies
- Lead CRM enhancement QA and release governance
- Lead vendor and partner relationships for CRM ecosystem
- Manage platform user access roles and permissions
- Monitor CRM platform and marketing technology trends
- Oversee anonymous to known profile merge logic
- Own CRM onboarding process for properties and outlets
Perks/Benefits
- N/A
Skills/Tech-stack
App Messaging | Audience Segmentation | Consent Management | Customer Data | Customer Data Platform | Data Deduplication | Data Governance | Data Quality | Data Residency | Data cloud | Data platform | Email Marketing | GDPR | Identity resolution | In-app messaging | Marketing Cloud | Mobile Push | Omnichannel Marketing | Partner management | Profile Merging | Project Management | Release Management | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Personalization | Salesforce data | Vendor management
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Related jobs
-
Senior Manager, Business Strategy & Analytics (Strategic Partnerships) (Bangkok based) THB 960K-1440KAnalytics | Business Strategy | Credit Risk | Credit Risk Management | Data AnalysisSenior-level Full TimeBangkok, Thailand7d ago
-
Data Management & Analytics (All level) THB 4000K-5000KAgile | BI Dashboards | Business Development | Business Intelligence | Client Relationship ManagementSenior-level Full TimeBangkok, Bangkok, Thailand10d ago
-
Commercial Analytic and Business Development Manager THB 216K-480KAutomation | Business Intelligence | CRM | Customer Engagement | DashboardingMid-level Full TimeThailand - Bangkok13d ago
-
Entry-level Contract Full TimeBangkok20d ago
-
GenAI Account Executive THB 2400K-2400KBilling | Client Relationship Management | Client relationship | Content production | Digital contentExecutive-level Full TimeBangakok, Thailand28d ago
-
Artificial Intelligence | Automation | Data Engineering | Data Science | DevOpsSenior-level Full TimeBangkok, Bangkok, Thailand28d ago
-
Entry-level Contract Full TimeBangkok1mo ago
-
AWS | Azure | Cloud Data | Data Engineering | Data ScienceLearning and development | Team coachingExecutive-level Full TimeBangkok, Bangkok, Thailand1mo ago