Assistant Manager, Marketing Analytics
Tasks
- Distil complex findings into actionable insights
- Interpret marketing mix modelling results
- Maintain documentation and governance for marketing mix modelling cycles
- Support annual planning and optimisation cycles
- Support end to end data collection and validation for marketing mix modelling
Perks/Benefits
- Discounted shopping
- Flexible working
- Hybrid working
- Job share
- Paid time off
- Parental leave
- Pension contribution
- Performance bonus
- Reduced hours
- Share scheme
- Wellbeing initiatives
Skills/Tech-stack
A/B | A/B Testing | B testing | Contribution analysis | Econometrics | Elasticity | Excel | Forecasting | GCP | Incrementality testing | Marketing Mix | Marketing mix modelling | Multi-Touch Attribution | Multi-touch) | Power BI | PowerPoint | Python | R | Return on Investment | SQL | Series forecasting | Time Series | Time Series Forecasting | Time series modelling | Vertex AI
Education
N/A
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