Associate Director, Digital & Commercial Analytics
Redwood City, California, United States
USD 215K-253K Mid-level Full Time
Tasks
- Analyze marketing campaign performance and omnichannel effectiveness
- Analyze payer coverage access dynamics and policy trends
- Build dashboards and executive ready materials
- Define decision logic business rules and prioritization frameworks
- Deliver market access analytics for payer strategy and contracting
- Deploy and monitor next best action solutions in SFMC and SFDC
- Develop segmentation targeting and personalization insights
- Interpret digital engagement data to inform prioritization
- Lead next best action orchestration design and optimization
- Measure and monitor next best action performance
- Partner with digital marketing market access commercial operations and IT
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Access Analytics | B testing | Dashboarding | Data Modeling | Data Visualization | Data cloud | Data integration | Decision Sciences | Digital analytics | Experimentation | Market Access | Market Access Analytics | Marketing Analytics | Marketing Cloud | Next Best Action | Omnichannel analytics | Payer analytics | Personalization | Salesforce CRM | Salesforce Data Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce data | Segmentation | Targeting
Education
N/A
Regions
Countries
States
Cities
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