Associate Director, Digital & Commercial Analytics

Redwood City, California, United States

USD 215K-253K Mid-level Full Time

@ C...

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Found 22d ago

Tasks

Analyze marketing campaign performance and omnichannel effectiveness
Analyze payer coverage access dynamics and policy trends
Build dashboards and executive ready materials
Define decision logic business rules and prioritization frameworks
Deliver market access analytics for payer strategy and contracting
Deploy and monitor next best action solutions in SFMC and SFDC
Develop segmentation targeting and personalization insights
Interpret digital engagement data to inform prioritization
Lead next best action orchestration design and optimization
Measure and monitor next best action performance
Partner with digital marketing market access commercial operations and IT

Perks/Benefits

Skills/Tech-stack

Education

N/A

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Associate Director, Digital & Commercial Analytics

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