Associate Director Omnichannel Analytics Enablement Strategy
Tasks
- Build analytics implementation roadmaps
- Conduct tagging audits and monitoring
- Create data maps for cross platform data flows
- Create product analytics validation playbooks
- Define business and analytics lexicon
- Design web and campaign tracking solutions
- Develop and govern campaign taxonomy standards
- Develop dashboards for data consumption
- Establish data quality governance framework
- Facilitate stakeholder workshops for business requirements
- Lead omnichannel customer experience analytics data strategy
- Manage consent frameworks and privacy by design
- Operationalize self service tracking requests
- Own enterprise event driven digital data taxonomy
- Partner with IT for analytics data foundation
Perks/Benefits
- N/A
Skills/Tech-stack
Adobe Customer Journey | Adobe Customer Journey Analytics | Analytics validation | Campaign analytics | Cookie Consent | Customer Journey Analytics | Dashboarding | Data Architecture | Data Governance | Data Modeling | Data Monitoring | Data Privacy | Data Quality | Data Taxonomy | Digital analytics | Event Driven | Event-driven architecture | Experimentation | Journey Analytics | Journey orchestration | Next Best Action | Personalization | Tag Management | Tagging Audit | Web Analytics
Education
N/A
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